The course is aimed at the specific conditions of communication by digital media and represents the focus is both theoretical and practical. The purpose of this course is to make the student able to analyze and plan targeted digital communications and to give an insight into some of the special issues and opportunities related to digital communications-
The "art" of rhetoric dates back to ancient Greece, where Aristotle defined it as the study of using language and symbols in order to persuade someone. A rhetoric situation is thus a situation, where one might change someone's attitude, opinions and picture of the world. But rhetoric should not be confused with propaganda. While both propaganda and rhetoric uses planned, strategical communication, rhetoric utilizes logical coherence and open argumentation.
Digital rhetoric is, as you might have figured out, rhetoric in a digital context. Coca Cola's webpage that shows information about all that's happening in the "Coca Cola Universe", an ad for a watch on the Guardian's webpage or a politician's Facebook page, where he posts comments on the recent news in the world.All of these are cases of digital rhetoric, as they are trying to persuade someone through digital media such as e-mail, web pages, electronic slides/PowerPoint, video games, web logs/blogs (Like this, gasp!), databases, wikis, video Mash-ups, photoshopped Images etc.
